If you’re a coach it’s likely that you’ll have thought about the benefits of creating an online course. You get access to a new income stream, you free up time from 1:1 coaching and you get to share your work with more people.
But if you’ve started to plan your course you would have noticed that it’s not quite the same as your normal coaching.
Offering an online course is different from your 1:1 sessions with clients (and even live workshops) because you have to deliver content without being there to interact with them and offer realtime feedback.
A course also has to be much more focused than your coaching work, which can adapt to the needs of each individual client.
So how do you turn your coaching expertise into an online course?
Here are 7 steps that I’ve mapped out while working with coaches that you can follow to create your own online course.
Step 1: Brainstorm course topics
The first step is coming up with possible topics you could create a course about. There are so many options and possibilities of what you could create from your coaching expertise. What are all the topics you could teach?
Your strongest idea will be the one you have the most content and ideas for, and the one that is in most demand from your existing audience.
When you sift through your brainstormed topics, also think about which one will be the easiest to deliver in a course format. Not everything can be translated from your 1:1 work but some elements of your coaching will be better suited to sharing via a course.
Step 2: Get clear on your course
Having a clear vision of what your course will look like is the next step. These decisions will determine what kind of course materials you create later on.
First choose how many modules / weeks / days of content you will create for your course.
Then decide whether you will offer it as an evergreen course (available to start anytime) or a live intake (where everyone starts and finishes at the same time).
Finally you need to choose a platform to deliver your course: embedded on your website with a password access, through a 3rd party online course platform (like Teachable, Thinkific, Udemy) or via emails with links to your course materials.
Step 3: Review your coaching expertise
Before you dive into creating your course content it’s important to assess where your coaching expertise lies and what you can best offer within your course.
What are you coaching strengths? Where do you get the best feedback from your clients?
Next map out your coaching process. What are the steps, strategies and/or techniques you take your clients through?
From what you’ve discovered about your own coaching, what are the easiest parts to translate into an online course?
Step 4: Research your ideal audience
When creating an online course, you need to know even more intimately. In 1:1 or live coaching it’s easy to adapt to your clients but in an online course you have to anticipate what they need and how they need to hear it to understand what you’re teaching.
First get clear on who your ideal audience for your course is: the same as your existing 1:1 clients, a smaller subset of your current list or a new market?
Once you know who your ideal audience is, identify what your course goals are. What will they be able to achieve, do or feel once they’ve completed it?
You also need to find out what their starting point is – what can they already do and what do they need help with? This will show you what kind of content they really need.
Step 5: Choose your delivery mode
Design your course to suit your topic, what your audience likes and what will suit you in your business.
First consider what kind of course materials you’re going to create. Will it be a text-only course with written content and downloadable worksheets. Will you have teaching videos of you talking or ‘how-to’ screen-shares explaining how to do something. Or will you include guided meditations or resources of another kind?
Next choose whether you will have some live coaching calls (like a group coaching program) or whether it will be a fully self-study course.
Courses with higher price labels usually include some type interaction between the students and the teacher, so if you’re not doing live calls will you run a private Facebook group or offer email support?
Step 6: Create your course materials
Before you start creating your course materials, make a plan of what you’ll need.
First identify what existing materials you have that you could use or adapt for your course. What worksheets, trainings, e-books, or meditations do you have that are relevant?
Then figure out what you’ll need to create. Make a list so you can clearly see how much new content you’ll need. This will help you assess how long it will take.
With your plan, decide what you can do by yourself and what you need help with. Do you need a curriculum coach to give you feedback on your content, can you outsource some of it or do you need to learn a new skill, such as how to create worksheets or edit videos?
Step 7: Get ready to launch
Pick a realistic launch date for your course so you can start marking off time in your calendar. Remember you need to set aside time for creating your course materials and time for marketing it.
Think about what marketing strategies you’ll use: Facebook groups, Facebook ads, your email list, affiliates with peer coaches, etc.
Then plan out what new marketing content do you need to create: launch email sequences for your list, freebies that give a taste of your course (e-book, video series, challenge), webinars that giveaway a small chunk of what your course covers, social media content to sell your course.
Need help planning your course or want feedback on your course content? Book a free discovery call with me to find out how we can get your course completed and ready for launch.